The Washington Post on Connect and Protect

"Phone-based Exposure Notifications can be a powerful public health tool to help control the spread of COVID-19 and save thousands of lives," said Rajiv J. Shah, president of The Rockefeller Foundation and a former Obama official, which is one of the advertising campaign's sponsors. “Even as we race forward with vaccines, we urgently need to ramp up testing and tracing to combat the virus.”

If adopted widely, the tools could play a critical role in future phases of the pandemic as more schools, businesses and public spaces reopen, and the need for effective contact tracing grows. 

The campaign is specifically designed to focus on Black and Latino communities, which have been particularly hard hit by the pandemic. Dempsey said the campaign is designed to build trust in the smartphone tracing tools by focusing on a message of community.

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